Seattle Sounders FC logoWe’re excited to join forces with Seattle Sounders FC again this year for GiveBIG, and we thought our nonprofit partners might be interested in hearing more about what Sounders FC brings to the event.

Seattle Sounders FC is a vital partner to the success of GiveBIG for many reasons. Much of what the team does is visible, yet it also provides a great deal of behind-the-scenes support that is critical to the community groundswell that makes GiveBIG so much fun and so effective.

Since Sounders FC’s inception in 2009, the organization has been dedicated to making a positive impact on the Pacific Northwest community through its charity partners and soccer programs. It uses its visibility, players and positive brand recognition to promote the healthy development of youth in our region and around the world.

The team’s philanthropic work is integrated with every aspect of team’s activities. Community engagement is as much a part of the team as the sport of soccer itself. Sounders FC has five ongoing charity partners, focused in the health and wellness area: America Scores Seattle, Boys & Girls Clubs, Special Olympics, Washington Global Health Alliance, and Washington Youth Soccer Association. Through a wide range of initiatives, the team promotes these organizations to its fans and the greater community.

In 2011 Sounders FC expanded its community commitment by signing on as a Presenting Partner for GiveBIG. In a BIG way, the Sounders went above and beyond its ongoing philanthropic programs in a way that could benefit any nonprofit in King County. The organization’s courage to embrace the untested idea of GiveBIG and the way it willingly and enthusiastically backed every aspect of GiveBIG was amazing!

Here are just a few ways Sounders FC supports GiveBIG:

  • Match day tie-in at CenturyLink Field (Last year with record-setting attendance of 45,000!)
  • Pre-match soccer celebration featuring GiveBIG booth, March to the Match, etc.
  • Views of special GiveBIG video on HawkVision in the stadium
  • GiveBIG email to 800,000+ fans
  • Promotional content on the Sounders’ Facebook page (nearly 250,000 followers) and Twitter feed (more than 39,000 followers)
  • 6+ weeks of featured content on SoundersFC.com

All of this promotional support, and the production and creative assistance to make it happen, provides tremendous visibility to GiveBIG. This ramps up awareness and generates online contributions. In fact, we saw an uptick in contributions last year after the game was over, when fans returned home and got online to donate.

The Sounders “Give Us Their Full 90″ when it comes to GiveBIG! Please join us in thanking the team – and supporting them on and off the field – for all they do to make King County a better place to work and live!